Privacy Statement Effective Date: October 1, 2023

Dear Lakesha Privacy Policy
Dear Lakesha prioritizes the protection of your privacy. This Privacy Policy outlines our commitment to securely managing, collecting, using, and sharing personal information obtained from users interacting with our platform. This encompasses websites owned, operated, and managed by Dear Lakesha, all linking to this privacy policy. Our primary objective is to empower you with control over your personal data and offer clear choices on its disclosure.

Updates to this Privacy Policy
Our dedication to privacy is continuous. As such, this policy may undergo periodic updates. We reserve the right to modify the provisions of this Policy at any time. We encourage regular review of this site to stay informed about any changes. Notifications regarding updates will be made by revising the effective date of the policy. Continued use of the websites implies consent to the policy in effect on the date of your use.

Data Collection
Dear Lakesha gathers two primary types of information: Personally Identifiable Information (PII) and Non-Personally Identifiable Information (NPII). Our processing of personal data adheres to the General Data Protection Regulation 2016/679 (GDPR). PII refers to any data relating to an identified or identifiable natural person. This includes identifiers such as a name, identification number, online identifiers, or specific factors regarding one's physical, economic, cultural, or social identity.

Information We Collect
1. PII Collection:
When interacting with our platform, users may provide contact details like name, email address, birth date, and gender through our e-newsletters or when creating user accounts. For order fulfillment, we collect contact information such as name, billing and shipping addresses, and financial payment details. For job applications, we may request more detailed personal information in compliance with our hiring and equal opportunity policies.

2. Automatically Collected Data:
Our website(s) and platform(s) automatically gather certain information, including IP addresses, online identifiers, pages visited, products interacted with, and other activity-related details.

3. NPII Collection for Advertising:
Non-Personally Identifiable Information (NPII) is collected for retargeting purposes by Dear Lakesha and ad technology partners. This anonymous data includes web pages viewed, date and time of page views, domain types, and interactions with ads.

Usage of Collected Data
Dear Lakesha may use your personal information to:
- Provide products, services, and requested information.
- Communicate marketing materials, offers, and event notifications.
- Respond to inquiries, provide customer support, and process orders.
- Maintain accounts, administer membership records, and create demographic profiles.
- Enhance user experiences through personalized content and recommendations.
- Improve services, ensure technical functionality, process payments, and prevent fraud.

Financial information collected is solely used for billing purposes and is processed securely. We do not store credit card data on our servers and adhere to PCI compliance standards.